Shopper Marketing Manager Job at Create Wellness, Inc., New York, NY

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  • Create Wellness, Inc.
  • New York, NY

Job Description

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.

We’re hiring a Shopper Marketing Manager to own our retail activation function — bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners

This role is for someone who:

  • Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment
  • Thinks like an owner and operates like a builder
  • Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief
  • Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
  • Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail

What You'll Do

Retail Activation & Calendar Ownership

  • Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
  • Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
  • Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
  • Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
  • Monitor competitive shopper marketing activity and identify opportunities for differentiation


Brand & Retailer Partnership

  • Act as the strategic and executional bridge between retail sales and brand marketing teams
  • Translate national brand campaigns into retailer-specific activation programs
  • Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
  • Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
  • Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs


Creative & Agency Management

  • Develop shopper-facing creative briefs and manage internal or external creative resources
  • Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

Requirements

  • 4–6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
  • Direct experience building and executing activation programs at Target
  • Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
  • Experience managing a retail marketing budget with clear performance accountability
  • Strong cross-functional experience working across brand, creative, and sales teams
  • Familiarity with Target’s retail media ecosystem including Roundel
  • New York-based or willing to relocate, comfortable working in-office regularly

Nice to Have

  • Experience in the supplement, wellness, beauty, or food & bev category
  • Familiarity with Target’s promotional model
  • Background managing creative agencies or internal design resources
  • Experience at a brand in the $50M–$300M revenue range

Benefits

  • Competitive compensation and equity
  • Fully-paid health, dental, and vision insurance
  • 401K program
  • Manhattan office with a flexible hybrid setup and generous PTO

Job Tags

Work at office, Relocation, Flexible hours

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